Rules of the Shelf
Have Changed.
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The Turnaround: From 2% Contribution to a Major Growth Engine. The Challenge: High sales volume masking deep losses due to unmapped COGS and volume-chasing tactics. The Intervention: Reconstructed 18 months of financial data, rationalized COGS from 60% to 48%, and shifted culture to cash-flow sanity. The Result: 13-point EBITDA swing (from -8% to +5%) achieved in just twelve months.

The Turnaround: From 2% Contribution to a Major Growth Engine.
The Challenge: A bloated portfolio of 220 SKUs delivering only 2% of group turnover.
The Intervention: Aggressive portfolio optimization (cutting to 30 SKUs) and establishing the division as an autonomous business unit.
The Result: 50% YoY growth for 4 consecutive years, increasing revenue contribution to 12% of the total company turnover.



