The size of the underground betting market in India was estimated to be at $130 Mn as of 2018 growing at a CAGR of ~7% as per reports....

We are all swayed in our decision making – be it in buying a product or service. Traditionally known as word of mouth from friends and...

Successful companies are built by young college dropouts. | Is Colonel Sanders the only example that you can think of for someone who...

A lesson in the importance of timing in strategy from World War 2. You might have the best plan on paper but how and more importantly...

TFTF, Thought leadership we loved this fortnight | June 06, 2022

TFTF, Thought leadership we loved this fortnight | May 16, 2022

I was surfing through some investment articles and came across a term called cigar butt investing. Naturally it caught my fancy. So, I...

In the walk of life, everyone you have an encounter with has a story to tell. ~8 billion people, 8 billion stories. Each one having...

Every year, Indians waste about $14 Bn worth of food. Stats that’s worrying: + 10-20% of the food served at the weddings in India goes to...

Don’t market your product, market the purpose. In the world where we are bombarded with ads, emails and other forms of campaigns. In...

It quite literally did that during the pandemic, for it went from $66 per share on the last day of 2019 to touching $568 in 10 months...

One of the most popular marketing strategies that we know today ‘Inbound marketing’ never existed until 2004, then HubSpot happened....

Airbnb had a very humble beginning, just a couple of mattresses in their own apartment. That performed quiet well, soon the founders...

With a plethora of experiences, on his 70th birthday, Kevin Kelly gave out 103 bits of advice for everyone to ponder over. Below are 10...

If it were any other start-up the first thing that the entrepreneur will focus on is building out an MVP, Minimum Viable Product. MVP...

Elon Musk bought Twitter. Why? No one can say for sure. But when I was having this conversation with my colleague, he mentioned that all...

TFTF, Thought leadership we loved this fortnight | May 02, 2022

FMCG industry will face a supply crunch, this will create a burn in your pockets. With majority of FMCG companies looking to pass on the...

Coming from a time when we had torrent, 15-minute shows with 15-minute advertisements and month long waits for the movie DVD to be...

Many a man has turned his gold into smoke, very few can do the opposite. All hail ITC Limited. With over 100 years in the tobacco...